CLOSET E-commerce Experience Design

When I started designing CLOSET, I wasn’t just creating an e-commerce layout, I was crafting an experience that feels like stepping into a high-end boutique from the comfort of your screen. From the very beginning, I asked myself: How can we make shopping feel seamless, stylish, and satisfying? I began by focusing on clarity and flow. The product listing section was a core part of that journey. I made sure each product card was clean, consistent, and conversion-focused highlighting visuals, pricing, and categories without overwhelming the user. Repetition wasn’t a flaw it was a strategy. Seeing the same product displayed in multiple contexts builds familiarity and reinforces brand recall. I also wanted users to feel guided, not lost. That’s where the categories like Crochet, Linen, Tailoring, and Denim came into play offering style-specific paths at just a click. The Vacation Edit? That was me blending strategy with seasonality creating a curated vibe that makes browsing feel like storytelling. And of course, I couldn’t leave out brand connection. “The Get Up” section added a human touch a space to celebrate inspiring women and bring the brand’s voice to life. Every design decision was intentional. Every detail aimed to convert interest into action while staying visually compelling. ✨ It’s always exciting to see a design come to life not just as a page, but as a brand experience.