Context: I led the design of the Microsoft-backed Ella AI Chatbot Mobile Application, crafting a solution to support individuals managing anxiety. The aim was to create a reliable, around-the-clock companion that helps users navigate and alleviate anxiety through AI-driven support.

Problem: In a competitive market of mental health apps, it was essential to offer a unique and effective solution. The challenge was to design an app that provides dependable assistance while ensuring a comforting and intuitive user experience.

Role: As Principal Product Designer, I worked closely with mental health professionals and developers over several months, ensuring the app met user needs and effectively integrated AI-driven support.

Vision: My goal was to design a distinctive mobile app that provides continuous support and companionship for those struggling with anxiety, helping them manage symptoms with ease.

Approach: I began with comprehensive research into anxiety management and user behavior, followed by competitor analysis. From there, I developed design strategies focused on creating an engaging and supportive user experience.

Design Development: I created medium-fidelity prototypes, conducted user testing sessions, and refined them into high-fidelity designs. The app's interface was crafted to be empathetic and user-friendly, offering a seamless experience.

High Fidelity Designs: The project progressed to high-fidelity designs with polished visuals and an intuitive interface. I maintained regular updates based on user feedback to ensure optimal usability and effectiveness.

Project Outcome: Ella AI Chatbot Mobile App launched successfully with a well-designed interface offering 24/7 companionship for anxiety relief. This project showcases my expertise in creating impactful, user-centered designs that provide meaningful support in mental health while leveraging cutting-edge AI technology.

Case study: https://bit.ly/AI-Full-Preston-Confidential (password: Preston)"