Designing for AI & Conversion Rate Optimization

CRO Expert

UX Designer

UI Designer

Figma

Framer

Webflow

I'm thrilled to present AspiroFit, a revolutionary fitness company and innovation, designed to boost user engagement and adherence to fitness goals. Leading the UX/UI design process, I leveraged my experience from leading design at Bodybuilding.com to scale it from $1M -> $500M in revenue to create a user-centric product that increased early adoption rates by 45%. Our comprehensive design system reduced design-to-development time by 30%, while A/B testing led to a 28% improvement in daily active users and a 52% increase in user retention.

Close collaboration with the client and extensive user research informed our design decisions, resulting in personalized features that boosted engagement by 37%. Our focus on conversion rate optimization reduced onboarding drop-off by 62%. Post-launch metrics show a 40% increase in customer satisfaction and a 25% rise in premium subscriptions, demonstrating the power of thoughtful, data-driven design in creating successful products.

Website: DesignX.co

Dribbble: https://dribbble.com/DesignXco

Behance: https://www.behance.net/DesignXco

Want to discuss a project 📞 ? Schedule a 1:1 call with me: tidycal.com/designx

Thank you for your continued support and interest in my work. I look forward to the possibility of collaborating with you on your next exciting project!

Best regards,

Preston Lewis