switts — brand identity

SWITTS Singapore is a brand that knows how to say thank you. It's a well-chosen gift that does more for their clients than occupy a desk. It communicates appreciation and leaves a mark long after the event has passed. Whether you're an MNC running a regional campaign or an SME putting together a client appreciation pack, SWITTS delivers solutions tailored to your goals, your people, and your brand.

The Strategy — Every design decision I made traces back to four values that I felt were already alive in how SWITTS operates; it was about making it apparent. The joyful, thoughtful, reliable and creative aspect of the brand that makes corporate gifting a joy and more than just a logo on mass-produced wholesale products.

Logo & Colour Usage — The main logo sets the wordmark in a bold, candy-pink typeface. With its gift box icon sitting on top of the two T's, it reads as part of the letterform first, and as a gift box second.

Web Design — Once the visual identity was locked in, the next challenge was translating it into a digital experience that felt just as considered as the brand itself. My design intention for switts.com.sg was guided by the same principle that runs through the whole brand. The site needed to feel inviting and fun to translate the brand's energy.

Overall, SWITTS had a top-to-bottom brand refresh, one that kept its core values to create an experience as wonderful as the brand itself. Do you imagine something similar for you or your brand? Get in touch, and we can make it real.