ESB is owned and operated by Aimi Sakura, a connoisseur of brow and clean beauty. She specializes in a permanent makeup technique known as "hyperrealism nano brows." This method creates the most natural and realistic-looking brows by using a digital machine to replicate hair strokes. It is less invasive and suitable for all skin types.

Develop monthly content calendars and campaigns that align with Earth Sign Beauty's brand values, services, and seasonal themes.

Curate, design, and edit photos, videos, and graphics while maintaining a cohesive, elevated aesthetic that reflects the brand's natural and timeless vibe.

Manage comments, DMs, and interactions with warmth and professionalism, building authentic relationships with clients and followers.

Track insights, measure performance, and refine content strategies to increase engagement, reach, and follower growth.

Uphold the brand's signature tone: calm, refined, and confidence-driven to ensure every post communicates Earth Sign Beauty's values of artistry, care, and connection.

Between mid-September and mid-December 2025, Earth Sign Beauty achieved the following results:

An overall total of +89.2k views, reflecting consistent organic growth with 0% from ads and a +3.8% increase in accounts reached (4,674 total).

A significant portion of engagement came from non-followers (43.6%), highlighting improved discoverability and reach beyond the existing audience.

Posts remained the top-performing format, generating 69.4% of total engagement, followed by Stories (17.2%) and Reels (13.3%), which continued to attract new viewers.

Top-performing content included a client transformation post (3.7k views) and Black Friday promotion (3.2k views), both driving notable visibility and engagement.

Profile activity also saw strong growth, with +69.7% more profile visits (1,548 total) and +58.2% more external link taps (212 total), reinforcing the impact of consistent, high-quality content and strong brand storytelling.