The Clay Atelier | Jewelry Brand Identity & Web Design

Brand Design | Web Design | Packaging Design | Collateral Design

The Clay Atelier is an online clay jewelry boutique based in Austin, Texas that focuses on meticulously handcrafting earrings in small batches. They understand there are heavy and painful earrings out there, which is why it is their mission to make high-quality statement earrings due to the lightweight nature of polymer clay.

Jessica had an established brand identity and website, but she wanted to elevate it to better represent her clay jewelry business. Her visuals were DIY and outdated, and she lacked the skills to bring her vision to life.

Creating a recognizable brand for The Clay Atelier was essential for easy customer identification. We designed a customized brand icon that combines elements from four of her earrings: The San Jose, Josephine, Mission, and Austin. The icon features thin, simple strokes to convey a southwestern, casual vibe.

Taking inspiration from the Southwest, we combined clean styles with boho imagery and earthy touches to create an approachable and creative identity for customers to enjoy, whether they are ordering online or wearing her earrings.

We created an unboxing experience for TCA customers that they won’t throw away. From the mailing boxes to stickers, paired with Jessica's compelling craftsmanship, storytelling, and marketing components.

Every season, The Clay Atelier carefully crafts small batches of earrings that reflect the latest fashion trends. Jessica's mission is to empower women to make a statement with their style while prioritizing comfort and quality. Our solution was to develop a memorable brand experience that her customers won't forget, encouraging them to return for future launches and beyond.

- Jessica Walker | Owner & Designer