HeyFay Collective | Creative Studio Brand Identity Design

Arlina Roman

Completed work

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Marketing

Package

Semi-Custom Brand Kits (Feminine & Playful Kit)

Services

Brand Design

Client Overview

HeyFay Collective provides creative operations services to help brands bring their ideas to life. From marketing content and campaign planning to project management and photoshoot coordination, she streamlines the process so teams can focus on creativity while knowing the details are handled.

Pre-Booking Challenges

Natasha of HeyFay Collective was struggling to establish a consistent look and feel for her brand. She had gone through a couple of temporary designs and color palettes before, but wasn't 100% sure about them. It felt like another thing on her very long to-do list. And while it seemed like a fun task, she was not prioritizing it, so it was always at the back of her mind.

HeyFay Collective - Moodboard

During our discovery call, Natasha told me she wanted to go with one of my brand kits that perfectly matches her vibe: feminine and playful. To keep the original design but customize it to the brand's personality, we used a bright and earthy color palette along with friendly fonts.

Client Work vs. Brand Kit

HeyFay Collective - Branding Reasoning

HeyFay Collective - Brand Identity

HeyFay Collective - Font Suite

We created these mockups for Natasha to get an idea of how she can use her branding in real-life applications.

HeyFay Collective - Mockups

Arlina was awesome! The brand kit process was clear, easy, and pretty quick. The onboarding questionnaire actually helped me think more deeply and articulate exactly what and who my brand is. She immediately understood the look and feel I wanted, from fonts to color palette. Arlina was a pleasure to work with, and I hope we have the opportunity to collaborate again in the future."

- Natasha Dewar | HeyFay Collective

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