HeyFay Collective | Creative Studio Brand Identity Design
Arlina Roman
Package
Semi-Custom Brand Kits (Feminine & Playful Kit)
Services
Brand Design
Client Overview
HeyFay Collective provides creative operations services to help brands bring their ideas to life. From marketing content and campaign planning to project management and photoshoot coordination, she streamlines the process so teams can focus on creativity while knowing the details are handled.
Pre-Booking Challenges
Natasha of HeyFay Collective was struggling to establish a consistent look and feel for her brand. She had gone through a couple of temporary designs and color palettes before, but wasn't 100% sure about them. It felt like another thing on her very long to-do list. And while it seemed like a fun task, she was not prioritizing it, so it was always at the back of her mind.
HeyFay Collective - Moodboard
During our discovery call, Natasha told me she wanted to go with one of my brand kits that perfectly matches her vibe: feminine and playful. To keep the original design but customize it to the brand's personality, we used a bright and earthy color palette along with friendly fonts.
Client Work vs. Brand Kit
HeyFay Collective - Branding Reasoning
HeyFay Collective - Brand Identity
HeyFay Collective - Font Suite
We created these mockups for Natasha to get an idea of how she can use her branding in real-life applications.
HeyFay Collective - Mockups
Arlina was awesome! The brand kit process was clear, easy, and pretty quick. The onboarding questionnaire actually helped me think more deeply and articulate exactly what and who my brand is. She immediately understood the look and feel I wanted, from fonts to color palette. Arlina was a pleasure to work with, and I hope we have the opportunity to collaborate again in the future."
- Natasha Dewar | HeyFay Collective
Like this project
Posted Aug 29, 2025
HeyFay Collective booked our Semi-Custom Brand Kit package for a feminine and playful identity that reflects her creative flow and structured mindset.
Likes
4
Views
77
Timeline
Aug 11, 2025 - Aug 18, 2025
