Adidas Sales Performance Analysis
Elizabeth Waweru
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Posted May 28, 2025
Comprehensive sales analysis of Adidas using Power BI and Excel.
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Timeline
May 14, 2025 - May 20, 2025
Clients
Adidas
🏷️ Adidas Sales Analysis
This repository contains a comprehensive sales analysis project based on the Adidas Sales Dataset originally published on Kaggle. The dataset I used was downloaded three years ago, while the version on Kaggle has since been updated (two years ago). As a result, figures shown in this project may differ from the currently available dataset.
📌 Project Overview
This project focuses on analyzing Adidas sales performance across regions, retailers, and product categories. The main goals of this analysis were to:
Clean and structure raw data using Power Query and Excel
Create custom supporting tables, such as a Calendar Table
Perform deeper analysis using DAX in Power BI
Build insightful and interactive visualizations to highlight trends and key metrics
🔧 Tools & Technologies
🧹 Power Query – Data cleaning, transformation, and integration
📊 Microsoft Excel – Used for early-stage data comparison and cleaning
📅 Calendar Table – Custom-built to enable time intelligence in DAX
📈 Power BI – DAX measures and interactive visual dashboards
📉 Key Metrics Visualized
Total Sales: $120M
⬆️ +298.61% vs PY ($24.05M)
Total Units Sold: 2.48M
⬆️ +338.06% vs PY (460.1K)
Average Price: $45.21
⬇️ -12.36% vs PY ($50.63)
Operating Profit: $33.16M
⬆️ +325.59% vs PY ($6.31M)
🗺️ Regional Sales Breakdown
Region Sales (M) % of Total West $36.3 30.31% Northeast $25.0 20.87% Southeast $21.4 17.82% South $20.5 17.11% Midwest $16.7 13.89%
🏬 Top Retailers by Sales
West Gear – $32.3M
Foot Locker – $29.0M
Sports Direct – $24.5M
Kohl's – $13.5M
Walmart – $10.5M
Amazon – $10.1M
👟 Product Category Insights
Product Category Sales (M) Profit (M) Men's Street Footwear $28M $9M Women's Apparel $24M $7M Men's Athletic Footwear $21M $8M Women's Street Footwear $17M $4M Women's Athletic Footwear $14M $4M Men's Apparel $16M $4M
Dashboard
📅 Time-Series Trends
The analysis includes sales and profit performance tracked monthly and daily, enabling trend recognition and performance seasonality across the year.
📌 Key Insights
The West region is the top-performing region by a large margin.
Men’s Street Footwear is the most profitable and highest-selling product.
The business saw significant YoY growth in sales (+298%) and profit (+325%).
Despite strong performance, the average unit price dropped by 12.36%, likely due to volume discounting or product mix shifts.
Retailers like West Gear and Foot Locker are major contributors to revenue.
📁 Folder Structure
✅ Status
This project is complete based on the 3-year-old dataset. Updates may be considered in the future using the latest Kaggle version.