Digital Transformation on Wix

Victory Avenue Designs is an premier destination strategy studio specialising in placemaking. Projects span some of the UK's most significant cultural and commercial developments including work for Quintain, King's College London, and the London Design Biennale.

Despite a high-profile portfolio and 20 years of industry expertise, the brand's digital presence was fragmented and DIY. The site did not reflect the scale or authority of the work behind it.

A complete creative direction and digital build on Wix Studio.

A bold visual palette of Yellow and Architectural Black was developed to give the brand immediate presence and commercial authority. The site was conceived as a story-driven platform, structured to communicate the scale and prestige of VAD's placemaking projects to global property stakeholders.

"Building a team is something that does not come easy to me. When you find a person who gets what you are doing and how you want to do it, it's like striking gold. Sonya at Lucent Arc is that person. Thank you for being part of the journey and helping me tell the stories so wonderfully creatively."

Nina P. Founder. Victory Avenue Designs.