Design and Development of Clearpath's Marketing Website

Clearpath is a workflow intelligence product designed to bring clarity and operational visibility to modern teams. Built for startups and distributed teams, Clearpath sits on top of existing tools to structure daily work, track progress automatically, and surface blockers before they become costly.

The product addresses a common breakdown in modern work: tasks, decisions, and updates scattered across disconnected tools with no reliable source of truth. Clearpath’s mission is to reduce friction, eliminate manual status work, and give teams a calm, real-time understanding of how work is actually moving.

As an early-stage product, Clearpath needed a digital presence that clearly communicated its value, demonstrated product maturity, and built trust with founders, operators, and product leaders all within a simple, focused experience.

I led the end-to-end design and build of Clearpath’s marketing website, from positioning and content structure to visual design, motion, and implementation.

My role included:

Defining the core product narrative and messaging

Designing the landing page, feature sections, and storytelling components

Establishing a clean visual system and brand direction

Designing motion and scroll interactions to reinforce clarity and flow

Building the site in Framer to production quality

The goal was to create a website that feels calm, credible, and confident reflecting Clearpath’s promise of clarity without complexity.

The site structure and storytelling were developed iteratively, with a strong focus on real-world workflows and how teams experience operational friction. Each section was designed to directly address a specific pain point and guide users naturally toward understanding the product’s value.

Special attention was given to:

Clear problem–solution framing

Minimal but purposeful motion design

Scannable layouts that respect the reader’s time

A narrative flow that works equally well for founders, operators, and product teams

The final experience balances storytelling with restraint, ensuring the product not the visuals remains the hero.