Bright & Clear Inc. provides floor care and commercial cleaning services. The company needed to modernize its digital presence to sharpen market positioning and improve lead generation.

Outdated visual design that didn’t reflect brand values

Poor mobile responsiveness

Limited SEO optimization and incomplete metadata

No integrated lead management system

Cumbersome content updates that slowed publishing

Modernize web presence and brand perception

Improve mobile accessibility and performance

Enhance search engine visibility (technical SEO foundations)

Streamline lead capture and management

Enable client self-service for content updates

Framework: Framer for rapid, design-forward development and responsive layout

Lead Management: Google Sheets API integration to centralize and track inbound leads

Hosting: Framer’s managed hosting for reliability and speed

Conversion UX: Clear CTAs, simplified contact forms, and prominent service pathways

Technical SEO: Semantic structure, meta tags, Open Graph, sitemap; image optimization

Governance: Lightweight content workflows and edit permissions for client self-service

Analytics: Event tracking for CTA clicks and form submissions to measure funnel health

Modern, responsive site that reflects the company’s professionalism

Faster updates through no-code editing in Framer

Centralized, trackable lead intake via Google Sheets

Improved search readiness through structured metadata and SEO hygiene

Clear user journeys guiding visitors to request a quote or book services

Live Site: https://brightandclear.framer.website/