Sale Campaign Case Study📈

ANALYSIS & STRATEGY

Prior to this client working with me, their Facebook ad account as a whole was underperforming and they could not figure out how to improve their advertising campaigns.

Month prior to working with me

After conducting an account audit, digging through the account's campaign structures, verifying backend settings, and conducting market research, I developed a [media buying + creative] strategy for an upcoming sale campaign.

I restructured the client's evergreen campagins to include a clear funnel strategy with proper exclusions, populated new custom audiences and researched potential target audiences based on market and historical account data.

I then launched two separate sale campaigns and optimized the campaigns throughout the sale while managing the account's evergreen campaigns as well.

RESULTS

At the end of the campaign which lasted a little under two weeks, I recorded a total 6.45x ROAS as a direct result of both sale campaigns.

Sale Campaign Results

Evergreen campaigns were also improved as a result of the increased sale traffic and the recorded ROAS doesn't even account for poor conversion attribution data due to iOS14 updates.

Evergreen Campaign Results During Sale Period

This was just the start of a great relationship with this client!