Building a social ecosystem from the ground up
Throw is a social Q&A ecosystem encompassing mobile and web platforms. After inheriting the initial visual foundation, I led the product design for over five years, overseeing its transition from an early-stage concept to a mature, multi-feature platform.
The soul of the product: A collaborative universe
The project involved a close collaboration with illustrators Fran Pulido and Cristian Pineda, whose character designs and visual universe were integrated across the entire interface. My work focused on continuous iteration of user flows, feature prioritization, and the maintenance of a scalable design system that unified these artistic assets with the core product functionality.
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Throw is a social Q&A ecosystem encompassing mobile and web platforms.