Verbal Identity Rebrand for The July
Ben Hayes
The July is a series of apartment-hotels across Europe. They were about to undergo a rebrand, shifting from a corporate persona to a more modern ‘bleisure’ guest. My task was to create a new verbal identity that could excite internal stakeholders, retain existing guests and attract new ones.
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Posted Jul 15, 2025
Created a new verbal identity for The July's rebrand.
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