Brand Positioning for Mamula Island Hotel

Mamula Island’s transformation into a contemporary lifestyle hotel and touristic landmark for the entire region presented significant challenges, not least acknowledging and preserving the cultural and historical heritage and sentiment of the Island's past. A past which includes a darker chapter when the Island served as a prison under Mussolini's Italian fascist regime during World War II.

I had to create a verbal identity that was aspirational and luxurious but still grounded and respectful. My Brand Document gave Mamula Island the guardrails with which it could then create sales materials, hotel experiences and guest materials. 

Mamula Island featured in Condé Nast Traveler’s ‘Best New Hotels in the World 2024’ list and won Best Hotel Suite at the AHEAD Awards.