Djembe Consultants already had a website, but it wasn’t generating leads and didn’t clearly convey the agency’s value proposition and mission. Online visibility remained limited, the messaging lacked differentiation, and the flow of qualified leads was insufficient to support the company’s growth ambitions in the MEA region.

The solution involved implementing a comprehensive marketing strategy and designing a new website intended to serve as a lead-generation tool and a reflection of the brand. My role included defining the marketing strategy, organizing and managing the content team, implementing inbound marketing and email campaigns, developing the SEO strategy, and personally developing the website. I also managed the design team to ensure that all deliverables adhered to the brand guidelines and maintained consistency across all touchpoints.

Following the launch, Djembe gained greater visibility and a clearer market positioning, with a brand perceived as more consistent and stronger in its market. The website has become a consistent channel for generating qualified leads (at least several leads per month) and has contributed to the ongoing acquisition of new clients. The digital platform has also strengthened internal pride and clarity among the teams regarding the agency’s offerings and values.

Client

Djembe Consultants

Sector

Relations Publique et Communication

Hanane’s contribution: Overall marketing strategy Organizing and managing the content team Inbound marketing strategy and implementation Designing and overseeing email campaigns SEO strategy and search engine optimization Website information and content architecture UX/UI and art direction Website development Oversee Messaging and development of key themes Management of the design team to ensure consistency with brand guidelines

Projet réalisé avant le lancement de LoopInYourBrand.

“Over more than 10 years of collaboration, Hanane Algasse has been a key contributor to Djembe’s growth and evolution. Her impact has spanned virtually every dimension of our business, from building our digital strategy (online and social) and leading our marketing and SEO efforts to helping position Djembe at the top of online search results and shaping our content strategy.”

Service behind this project: Website redesign

Service behind this project: Brand strategy consultant

Next case study: Accelerate with Djembe: creating a brand for a new program that can move forward with momentum.