ShEquity needed a stronger digital presence to build credibility with investors, partners and entrepreneurs. The existing website did not fully reflect the platform’s ambition or the complexity of its model, limiting its ability to generate awareness and support fundraising.

The response was a full website redesign: new architecture, new design and a new user experience. My contribution covered UX/UI, content architecture, messaging, content and SEO management, and website development. My team supported the design production, while I led the entire process from structure to launch.

The new website strengthened ShEquity’s awareness and the clarity of its positioning with its audiences. The platform became a more credible tool to support fundraising and conversations with investors and partners.

Client

ShEquity

Sector

Impact investing, climate finance and women‑led entrepreneurship – Africa

Hanane’s contribution: Website structure and content architecture redesign UX/UI and design direction Messaging and editorial management SEO strategy and management Website development Design team direction for visual deliverables

Project delivered before the launch of LoopinYourBrand.

“She consistently brought a strong combination of strategic thinking, attention to detail, and collaborative leadership, contributing meaningfully to the success of both our clients and the agency.”

Service behind this project: Website redesign

Service behind this project: Brand positioning and storytelling

Next case study: Djembe Consultants: Building a Scalable Digital Experience for a Multidisciplinary Communications Agency.