Role: Product (UI/UX) Designer (Team Member) Duration: 3 months Tool: Figma, Miro, Adobe Photoshop, Meet

Grabby is an e-commerce platform that enables users to purchase goods and various items from the comfort of their homes and get those items delivered right to their doorstep. The goal of the application is to enable users to locate vendors closest to them, whether for walk-in or online purchases. They can access restaurants, clothing stores, pharmacies, sports shops, and a whole lot of other businesses across their locale quickly and conveniently.

User Interviews

User Research

Competitive Analysis

User Personas

Empathy Map

User Flow

User Journey Map

Prioritization Grid

Sketches

Visual Design

Low Fidelity

High Fidelity

Design System

'Existing modes of payment and method of payment on e-commerce applications are not convenient. I usually don't feel secure when making a payment'.

'I find it difficult as an online shopper to search for desired merchants by location on e-commerce applications. I want to be able to find and buy from merchants close to me online'.

'The process from launching an app to finally completing an order I usually find tedious. I want to be able to place an order for a product without clicking too many pages'

All of our respondents shop online at least once in a month. This shows us that E-commerce is widely used by variety of people.

Delay in delivery is one of the major problem users face by buying online. 7 out of 9 respondents claim they don't get their products delivered on the date stipulated for delivery.

Most of the users want more than one payment method. They also want to be able to pay after their items get delivered.

Most of our target users want to be able to influence when their products will be delivered. They want to know the location of the dispatch rider delivering their items.

3 out of 9 respondents expressed a bad experience while searching for products

2 out of 9 respondents reported a bad experience with locating quality vendors to buy from

5 out of 9 respondents would be willing to pay more money if it means a faster delivery and also track their orders in real time

5 out of 9 respondents expressed a bad experience with communication with logistics personnel

Users can filter their search.

Displays a variety of products from various vendors.

Push notifications for important information.

Displays a variety of products from different vendors.

Products are properly described.

You can sign in directly to the app using your google and other social media accounts.

User can filter search

Orders can't be canceled.

Buyers can't schedule orders.

It does not have a payment-after-delivery option.

Buyers can't send bids for products.

Users can't sign up using social media or a google account.

No onboarding feature.

The filter feature is not functioning

The review feature is not properly implemented.

Too much use of shadow on the home page.

The interface can be improved.

User can't order a product without reaching out to vendors first.

Name: Amanda Age: 21 Education: Undergraduate Occupation: Tailor Location: Nigeria Favorite apps: Amazon, Konga

User Story Amanda is an Ibadan based music producer, songwriter and singer, she works remotely and hardly has the luxury of going out as often as she likes. she prefer buying gadget and other essential items online

Variety

Price Differences

Availability of vendors

Detailing of goods/services

Bank Card/Switch network failure.

Name: Joseph Age: 28 Education: Graduate Occupation: Product Manager Location: Lagos Favorite apps: Aliexpress, Jumia

User Story Joseph is a lagos based product manager, he works remotely and hardly has the luxury of goin out as often as he likes. he prefer buying gadget and other essential items online.

Buy items conveniently from my comfort

seamless payment using token or wallet.

Poor search results

Delayed delivery

Poor quality of item

Exhausting return policy

Fake review on some platform

I want to be able to buy a product without adding to cart first. It wastes my time.

I want to be able to purchase products with cryptocurrency

Unable to track orders

I wish my account can be charged without me having to disclose my card details

I have a busy schedule and i want to be able to place an order ahead of time

I don't like it when the delivery people call me. I prefer to converse via text