Grabby by Prosper AdaramolaGrabby by Prosper Adaramola

Grabby

Prosper Adaramola

Prosper Adaramola

Grabby

A Saas E-commerce App

UI / UX | Mobile App Design
Role: Product (UI/UX) Designer (Team Member) Duration: 3 months Tool: Figma, Miro, Adobe Photoshop, Meet

PROJECT OVERVIEW

Grabby is an e-commerce platform that enables users to purchase goods and various items from the comfort of their homes and get those items delivered right to their doorstep. The goal of the application is to enable users to locate vendors closest to them, whether for walk-in or online purchases. They can access restaurants, clothing stores, pharmacies, sports shops, and a whole lot of other businesses across their locale quickly and conveniently.

DESIGN PROCESS

Discover
User Interviews
User Research
Competitive Analysis
Define
User Personas
Empathy Map
Ideate
User Flow
User Journey Map
Prioritization Grid
Design
Sketches
Visual Design
Prototype
Low Fidelity
High Fidelity
Design System

PROBLEM STATEMENTS

'Existing modes of payment and method of payment on e-commerce applications are not convenient. I usually don't feel secure when making a payment'.
'I find it difficult as an online shopper to search for desired merchants by location on e-commerce applications. I want to be able to find and buy from merchants close to me online'.
'The process from launching an app to finally completing an order I usually find tedious. I want to be able to place an order for a product without clicking too many pages'

USER RESEARCH INSIGHTS

All of our respondents shop online at least once in a month. This shows us that E-commerce is widely used by variety of people.
Delay in delivery is one of the major problem users face by buying online. 7 out of 9 respondents claim they don't get their products delivered on the date stipulated for delivery.
Most of the users want more than one payment method. They also want to be able to pay after their items get delivered.
Most of our target users want to be able to influence when their products will be delivered. They want to know the location of the dispatch rider delivering their items.

AUDIT FEEDBACK

3 out of 9 respondents expressed a bad experience while searching for products
2 out of 9 respondents reported a bad experience with locating quality vendors to buy from
5 out of 9 respondents would be willing to pay more money if it means a faster delivery and also track their orders in real time
5 out of 9 respondents expressed a bad experience with communication with logistics personnel

COMPETITIVE ANALYSIS

Strengths
Users can filter their search.
Displays a variety of products from various vendors.
Push notifications for important information.
Displays a variety of products from different vendors.
Products are properly described.
You can sign in directly to the app using your google and other social media accounts.
User can filter search
Weaknesses
Orders can't be canceled.
Buyers can't schedule orders.
It does not have a payment-after-delivery option.
Buyers can't send bids for products.
Users can't sign up using social media or a google account.
No onboarding feature.
The filter feature is not functioning
The review feature is not properly implemented.
Too much use of shadow on the home page.
The interface can be improved.
User can't order a product without reaching out to vendors first.

USER PERSONAS

Name: Amanda Age: 21 Education: Undergraduate Occupation: Tailor Location: Nigeria Favorite apps: Amazon, Konga
User Story Amanda is an Ibadan based music producer, songwriter and singer, she works remotely and hardly has the luxury of going out as often as she likes. she prefer buying gadget and other essential items online
Goals
Variety
Price Differences
Availability of vendors
Detailing of goods/services
Frustrations
Bank Card/Switch network failure.
Name: Joseph Age: 28 Education: Graduate Occupation: Product Manager Location: Lagos Favorite apps: Aliexpress, Jumia
User Story Joseph is a lagos based product manager, he works remotely and hardly has the luxury of goin out as often as he likes. he prefer buying gadget and other essential items online.
Goals
Buy items conveniently from my comfort
seamless payment using token or wallet.
Frustrations
Poor search results
Delayed delivery
Poor quality of item
Exhausting return policy
Fake review on some platform

PAIN POINTS

I want to be able to buy a product without adding to cart first. It wastes my time.
I want to be able to purchase products with cryptocurrency
Unable to track orders
I wish my account can be charged without me having to disclose my card details
I have a busy schedule and i want to be able to place an order ahead of time
I don't like it when the delivery people call me. I prefer to converse via text

TESTING

WIREFRAME

DESIGN

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Posted Mar 31, 2026

An e-commerce platform enabling users to purchase goods from local vendors and get items delivered to their doorstep.