The primary goal was to enhance the user experience, making it effortless for potential customers to quickly book and try Tom's services without hassle.

The previous design lacked clear Calls-to-Action (CTAs) and failed to highlight the best services directly on the page.

Access Tom's live landing pages 👇

Framer analytics confirm that the redesign successfully increased average user retention. Before the redesign, users stayed on the website for only 30 seconds to 1 minute. After the redesign, the average session duration has jumped to 3 minutes—a 300% to 600% increase.

This jump in dwell time suggests that the new, simple, and minimalist tone makes the content more comfortable and engaging for the user to read.