Sprintblock is an athlete development app built by Olympic-level BMX coach Sean Dwight. The goal was to design a high-converting landing page that communicates the app's premium coaching credentials while remaining accessible to BMX athletes at all levels, from beginners to elite competitors.

The client want to create a landing page that balances professional credibility (Olympic coaching pedigree) with approachability, while clearly communicating complex training features to a sports-focused audience. The design needed to compete with established fitness apps while establishing Sprintblock's unique position in the BMX training market.

Showcase Olympic-level coaching credentials

Communicate app features clearly to BMX athletes

Center messaging around "athlete development"

Analyzed competitor landing pages (sports apps and SaaS platforms like Synthesia, Stripe)

Identified target audience: BMX athletes ages 12-35, seeking affordable structured training

Key insight: Athletes prioritize gate reaction time and trust Olympic-level credentials

Defined goal: Convert visitors to 7-day free trial signups

Organized landing page into conversion-focused sections:

Designed 8 feature card illustrations (training programs, reaction tracking, leaderboards, etc.)

Created dynamic hero background with radial burst pattern

Built coaching credibility graphics (stats, achievements, timeline)

Developed consistent icon system

Hero headline: "Track. Train. Win."

Value proposition: Olympic coaching for $49/week vs. $200/hour private sessions

Centered all messaging around "athlete development" per client direction

Added social proof: Olympic testimonials, "500+ athletes"

✅ Created cohesive brand identity centered on athlete development

✅ Established clear visual hierarchy for conversion optimization

✅ Balanced premium credibility with accessibility

✅ Developed scalable design system for future growth

✅ Delivered comprehensive assets for development handoff

Successfully positioned Sprintblock as the "Olympic coaching in your pocket" solution, premium enough for elite athletes, accessible enough for developing riders.

Mobile-first responsive design

Dark mode optimization

Performance-conscious asset creation

Developer-friendly specifications