With over 19 years of experience, master electrician, Detrik Liznick was ready to build up his business. With a goal of positioning Big Blue Electric as a pillar in the Caledon area for reliable and honest electrical services, Detrik leverages his wide breadth of experience to give his customers peace of mind knowing projects will be done right the first time.

We worked with Detrik to rebrand his business with a new logo, print collateral, and website that put his values and his customers at the forefront.

Maintaining the sentiment and origins of Big Blue was important for Detrik. What that boiled down to was continuing to utilize the original brand blue, having an abstract icon, and embracing a unique typeface. With those parameters and an open mind, we dove headfirst into creating a logo that called back to Detrik’s preferences, but also to his industry and the quality of service he provides his customers.

With the branding in place, we designed and developed a website that would make it easier for customers to reach out for quotes, find information, and build trust by getting to know more about the expert electrician they came looking for.