Defying Gravity Life is a non-profit platform designed to help women, particularly baby boomers, navigate the transition from their careers to retirement.

It offers a supportive community where users can connect, share experiences, and access resources that guide them through this significant life change.

The platform provides webinars, newsletters, a resource library, and virtual meetings to help women redefine their identity and purpose after their careers.

It focuses on providing valuable support and practical advice for women seeking fulfillment, meaning, and community as they embark on their post-career journey.

The Defying Gravity Life platform underwent several technical enhancements to improve automation, content management, and user experience.

A key implementation was automating the donation system's thank-you email process. Previously, emails were manually sent from the admin panel, but now, a dedicated module has been integrated within WordPress, leveraging custom PHP scripting and hooks.

This module ensures that upon a successful donation, an automated email is triggered instantly, acknowledging the donor’s contribution.

Additionally, a newsletter subscription checkbox was introduced within the user registration popup, seamlessly integrating with the Constant Contact API to sync new subscribers directly into the platform’s mailing list.

Furthermore, multiple WordPress plugins, including Paid Memberships Pro, BuddyPress, and bbPress, were updated to ensure compatibility with the latest WordPress version (6.4.3).

The update process involved rigorous testing to identify potential conflicts or deprecated features. Any breaking changes were logged for separate estimation and resolution.

To enhance marketing analytics, Facebook Pixel and Google Tag Manager were integrated into the site, enabling precise tracking of user interactions.

These enhancements collectively optimize the platform’s performance, ensuring automation, streamlined workflows, and improved engagement with the target audience.