Melanie is a digital content creator in the fashion and lifestyle sector, with experience collaborating with international brands. Before this project, her media kit existed only as a PDF, limiting its updateability, visibility, and adaptability to new collaboration opportunities in an increasingly competitive and professionalized market.

The goal was to transform that material into an interactive digital experience, aligned with current brand partnership standards and designed to grow alongside her profile.

The main challenge was to turn a static document into a professional digital tool capable of presenting metrics, audience data, and collaborations in a clear and engaging way.

Additionally, the media kit needed to be mobile-responsive, easy for brands and agencies to scan quickly, simple to update without rebuilding it from scratch, and always accessible from a single link—without downloads.

The solution had to balance editorial aesthetics, clear structure, and visual representation of metrics, without relying on complex technical integrations or external dependencies.

The project began with a comparative analysis of digital media kits used by content creators and professional platforms within the influencer marketing space. Tools such as Storydoc, Socialbook, Adshot, and Mediakits.io were reviewed to understand how they present metrics, audience data, and brand collaborations.

This research helped identify what brands expect to see, how information is typically presented, and which visual elements add credibility without requiring real-time data.

Based on these insights, an interactive web-based media kit was designed, accessible through a single link. It organizes profile information, audience, metrics, collaborations, and contact details into a clear, scannable, and easy-to-maintain structure.

The layout allows content to be updated easily while ensuring a consistently professional presentation, removing dependence on traditional PDF formats.

The design follows a contemporary editorial approach, aligned with the fashion and lifestyle space.

Custom components were developed to visually and interactively represent metrics, allowing data to be updated quickly without redesigning the site. Updating values within the components automatically reflects changes across the presentation.

A dynamic carousel featuring real Instagram content was also integrated, reinforcing consistency between Melanie’s digital presence and the work she shares on social platforms.

The experience prioritizes fast readability, clarity, and a mobile-first approach, while maintaining strong visual quality on desktop.

The new digital media kit allowed Melanie to present her profile in a more professional and polished way, aligned with the real expectations of brands and agencies.

Centralizing the media kit in a web format streamlined collaboration inquiries, removed reliance on downloadable files, and reinforced her positioning as a creator ready to work consistently with brands.

The new presentation also significantly improved how brands perceive her profile, clearly communicating her reach, professionalism, and collaboration potential.

+35% Collaboration requests

+45% Visibility

+80% Improvement in perceived professionalism