Melanie is a micro influencer and content creator with a growing presence on social media. Initially, she had a traditional media kit in PDF format, which limited her ability to showcase real-time updates and metrics. To test a more dynamic approach, we migrated the content to Carrd for a fast and accessible first version. However, Carrd’s severe limitations in image, video handling and overall design flexibility quickly became a bottleneck. The solution was a full migration to Framer, where we redesigned the media kit into a premium, bilingual, multimedia experience—flexible, scalable, and aligned with Melanie’s professional positioning.

Every successful digital transformation starts with understanding the essence of the business. For Melanie Trinca, we developed a digital media kit that reflects her true differentiator in the saturated fashion & lifestyle creator market.

I researched digital media kit trends. Key insight: platforms like HypeAuditor offer automated media kits, but they are generic and instantly recognizable.

Reports lacking brand personalization

Generic templates that make creators look the same

Mainly limited to English

PDFs vs. professional web experiences

Result: Melanie combines certified training (nutrition + fitness) with authentic aspirational content.

Key success factor: A hybrid, tailored solution vs. the market’s generic automation.

Carrd chosen for speed and accessibility

Bilingual content structure developed

First UX tests conducted

Critical issues: severe restrictions for images and video

Design limitations: inability to build the multimedia experience required

Impact: tool could not support real project needs

Decision: full migration to Framer

Redesign leveraging advanced multimedia capabilities

Features impossible on Carrd now implemented

Final optimization + bilingual testing

Key takeaway: Tool choice must align with the specific content needs. For visual media kits, technical limitations can compromise the entire experience.

Approach: Full brand experience vs. basic automation

Bilingual landing with auto-detection

Custom design vs. generic templates

Smart redirection to social media

Meta API integration-ready

Web experience vs. static PDF

Integrated storytelling vs. cold data

Certified professional background highlighted

Professional positioning vs. amateur influencer

Direct communication of unique value

Result: Superior professionalism compared to automated tools + flexibility that even premium platforms don’t offer.

Media kit shared as an experience, not an attachment

Perceived as more professional vs. creators using standard tools

Higher response rates in brand negotiations

Base prepared for future automation while preserving customization

A landing page that drives real growth and redefines how content creators present themselves professionally.

+45% brand interactions +30% collaboration requests +75% longer time on page