Xfinity Rewards by Tanner Panetta

Xfinity Rewards

Tanner Panetta

Brand Designer

UX Designer

UI Designer

Adobe Photoshop

Figma

Xfinity Rewards Program

Comcast was unveiling a bespoke rewards platform to millions of Xfinity customers. It needed to be easy to adopt, intuitive, and exciting to revisit. But it had to be done within the constraints of a brand that was evolving and a digital ecosystem that was compartmentalized.

It was exciting to work on this product knowing that it would launch to millions of users. But the fun was met with plenty of challenges ranging from a limited backend to questionable reward fulfillment to strict partnership agreements—you name it. I focused on working closely with the product owner (aka master of the program) to establish a set of consistent templated flows that could enable redemption of any reward with the most clarity for the end user as possible. I also worked closely with our brand director to develop a very practical sub-identity that would sit nicely beside the upcoming digital rebrand. This program would go on to become the first published instance of the new Xfinity design system (which I also contributed to).