eReS Dance Studio Logo Design 💃🕺

"ERES" means "to be" or "you are," and the name also cleverly incorporates the initials 'R' and 'S' from the couple behind the studio. This project started with three black-and-white logo concepts, each reflecting the essence of movement and connection. The second concept, featuring charming cursive letters that highlight the R and S, was selected for its elegance and personal touch.

Next, I added full-body silhouettes to reflect the fluidity of dance, and we explored color options — though the decision was made to keep the sleek simplicity of black. The silhouettes were then refined to be more universal, ensuring anyone could connect with the studio's welcoming atmosphere.

As we refined the silhouettes, I ensured the characters were more universal, allowing anyone to connect with the studio's spirit. The typography was reworked, and the entire design remained in black at this stage, as per their request.

In the final step, they decided to move away from black and embraced a luxurious color scheme. The logo was finalized with a stunning combination of gold and silver, perfectly blending elegance and sophistication.