I embraced versatility by producing two videos. One was a real-world capture sourced from Pexels, while the other was a personalized illustration. This thoughtful approach allowed for testing different engagement dynamics. The dual-video approach offered insightful data to optimize ad strategy. While the Pexels video embraced realism, it was the illustration video that truly captivated the client. Its creative resonance stood out, leading to its selection for long-term brand representation.