E-commerce and marketing website redesign and optimization

Siemens Digital Industries Software is an American company that specializes in 3D and 2D Product Lifecycle Management software for manufacturing and design businesses.

In 2022, the Company started its transition into a SaaS-based business from traditional selling to keep up with competition.

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

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Competitive Analysis

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