E-commerce and marketing website redesign and optimization

Siemens Digital Industries Software is an American company that specializes in 3D and 2D Product Lifecycle Management software for manufacturing and design businesses.

In 2022, the Company started its transition into a SaaS-based business from traditional selling to keep up with competition.

Redesign the website into a more impactful platform to market and sell the products.

Improve the consistency of visual elements and overall experience with Global Branding.

Improve the navigation so that customers can quickly find the information they are looking

Optimize the customer buying journey

Optimize content design with new consistent components

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Interviews

Competitive Analysis

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