UX/UI Design for Personal Budgeting

Zenmo is a personal finance software as a service (SaaS) platform that aims to empower users to take control of their financial well-being. It integrates advanced features including AI chatbot support, investment and savings tracking, and personalized watchlists, allowing users to stay well-informed about their spending and savings.

Managing finances can be difficult due to the complexity and time-consuming nature of traditional budgeting methods. The lack of guidance and personalized solutions adds to these challenges, leading to overspending and making it difficult to save for short- and long-term goals. As a result, budgeting can become a stressful and unrewarding experience.

Through detailed market and user research as well as competitive analysis, I developed a solution: a personal finance platform that addresses common pain points. This platform features an engaging interface and AI chatbot support to provide users with a personalized experience. Users can easily manage their budget through customizable expense categories and automated transaction tracking, while investment and saving trackers promote goal-oriented financial behavior. Customized reports offer valuable insights, and the ability to share progress with family and friends helps individuals stay accountable and inspired to stick to their budgets.

Market Research: Conducting market research helped us to understand market fit in the finance industry and opportunities and pathways for growth.

User Research: Conducting user interviews, especially semi-structured ones, helped us to tap into the complexities some people face while using personal budgeting platforms. Not only this, but it also helped us to understand some of the psychology of people with money and finances.

Competitive Analysis: Conducting a competitive analysis of major players like Quicken, YNAB, EveryDollar, and Monarch is an important step in understanding what the competition offers and lacks.

Persona: Personas helped me understand the pain points more clearly and was able to prioritize the pain points based on their impact on the challenges users were facing.

Impact-effort Matrix: It helped me choose certain solutions to prioritize that will help me to start the product, such as an investment tracker, customizable categories, a goal-saving tracker, an AI-based chatbox, and customizable reports.

User flow and Data properties: It helped me to better articulate information architecture and create an efficient sitemap.

Wireframes: