HMSA-Helwan | Rebranding
Reem Elemam
Helwan Medical Students' Association (HMSA) is a local chapter of The International Federation of Medical Students’ Associations (IFMSA) representing the students of the Faculty of Medicine - Helwan University.
I served as HMSA's Local Publications Director for a year, in which I worked on a rebranding project. The rebranding included minor changes to the logo but big changes to the brand experience and usage. I worked on redefining the brand's presence by creating Merchandise, Social Media visual style and templates, Executive templates, and so much more!
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Posted Sep 14, 2025
Rebranded HMSA by refining their identity and designing social, merchandise, and corporate assets, creating a cohesive, professional brand presence.
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Timeline
Oct 1, 2022 - Sep 1, 2023
SCORA X-Change | Merchandise and Social Content Design
Rebels | Visual Identity
Malaz House | Brand Identity
Dream CV | Full Brand Identity
