Shop Accretion | Redesigned for Better Conversions
Overview
Accretion tasked us with rejuvenating their online storefront, selling vitamins and health supplements in the USA. Our mission was to not just visually revamp the site but also to optimize it for higher conversions, ensuring a seamless shopping experience for their health-conscious clientele.
Challenges
The previous design of Shop Accretion did not fully capture the brand's modern and dynamic essence. Their initial in-house redesign was unable to meet their expectations in terms of aesthetics and usability. The primary challenge for this design is to develop a website that emphasizes its leading role in the e-commerce industry and engages more customers with a fully optimized UI/UX design.
My Role
As the lead designer for the Shop Accretion project, my responsibilities encompassed:
Overseeing the entire redesign to enhance navigation and align the aesthetic with the brand's vision.
Leading the UI/UX design initiatives to ensure seamless integration with Shop Accretion's vibrant brand identity.
Collaborating extensively with the design director and the development team to ensure precise implementation and execution of the redesign.
Results
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Posted Jan 3, 2025
Made the Shop Accretion online store look great and easy to use, making shopping better for customers.
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