Feministiya came to us wanting a big change for their online Fashion store. They wanted a website that looks amazing, is easy for customers to use, and helps sell more apparel products.

In redesigning Feministiya, I focused on updating the outdated design to enhance user experience and ensured mobile optimization for greater accessibility. I improved loading speeds to impact SEO and search rankings positively. Additionally, the redesign was strategically aligned with rebranding efforts, making every change purposeful and directly beneficial to the business.

Redesigning wireframes and prototypes for key areas of the website, including the homepage and product pages.

Leading the UI/UX design initiatives to ensure seamless alignment with Feministiya’s brand identity.

Collaborating closely with the design director and the development team to ensure precise implementation of design elements.

This project showed how important it is to talk, keep improving designs, and be flexible, especially when working with important clients. My dedication to doing my best for this website design paid off. The new Feministiya site met and exceeded expectations and greatly boosted lead generation.