Noles - Brand Identity

Tasked with developing the Noles brand, I sought to create more than just a product; I wanted to craft an immersive experience that captured the essence of New York City's nightlife.

My initial research involved exploring the city's diverse neighborhoods, from the sophisticated Upper West Side to the bohemian charm of the West Village. I paid close attention to the atmosphere, the colors, the sounds, and the unique character of each location. This research informed the development of the flavor profiles, each meticulously designed to reflect a specific neighborhood and its distinct vibe.

For example, the [mention a specific flavor and its inspiration]. My focus extended beyond taste to encompass the entire sensory experience. I envisioned Noles as an intimate connection to the city, evoking memories of late-night cocktails at a hidden speakeasy or a memorable meal at a trendy restaurant.

The packaging design [mention specific design elements and their connection to the NYC theme]. Ultimately, Noles is a curated taste adventure, inviting users to experience the magic of New York City, one flavor at a time.