Designed a 5 figure digital launch for Scheer Heart, uniting a gala invite and premium site to recruit partners, convert sponsors, and make impact feel real.
Scheer Heart is building in a space where perception matters. They’re blending celebrity influence, luxury brand alignment, and philanthropy into one system, and the public-facing experience has to carry real trust. Not just “pretty,” but credible.
The challenge was that the audience is mixed. Sponsors skim. Talent needs emotional alignment. Brands need reputational safety. Nonprofit partners need clarity. And all of them decide quickly.
This was a five-figure engagement and it ran like a partnership, not a one-and-done build.
My role
I worked as an embedded digital experience partner across strategy, design, build, and ongoing support. I was essentially the person making sure Scheer Heart looked legitimate, premium, and consistent everywhere it showed up.
Light tech stack, used where it genuinely helped:
Figma for the layout system, deck structure, and design consistency
Framer to build and iterate fast while keeping everything responsive and clean
Spline selectively, when interactive depth or a subtle 3D accent supported the vibe (never gimmicky)
Canva for quick-turn collateral and social-ready variants for internal sharing, outreach, and sponsor comms, without breaking the premium brand system.
The ask
Scheer Heart needed a digital ecosystem that could do multiple jobs at once:
Establish legitimacy fast, without sounding corporate or cold
Explain the model clearly (not vague nonprofit language)
Support gala momentum and sponsorship outreach with assets the team could confidently send out
Stay flexible, because messaging and priorities were evolving in real time
Keep the bar premium, because the foundation operates around luxury partnerships and high-visibility rooms
What I delivered (full scope, end to end)
1) Full website design + build
I led the website from structure to final execution.
Defined the information architecture so the story reads clearly for sponsors, talent, partners, and donors
Designed a consistent UI system that feels editorial and premium, but still easy to navigate
Built the site in Framer for speed, clean responsiveness, and quick iteration loops
Created modular sections so pages could evolve without breaking layout consistency
Polished hierarchy, spacing, and typography so it feels intentional and high-trust, not template-y
QA across breakpoints so it holds up on desktop, tablet, and mobile
The goal wasn’t “make a website.” It was to ship a credibility engine the team could use daily.
2) Website maintenance + continuous polish
After the build, I stayed involved because these projects don’t stay static.
Ongoing content updates as the story and initiatives developed
Design refinements to keep the look consistent as new sections/pages were added
Quick-turn fixes when something needed to go live without delay
Quality control on the small details that quietly make a site feel expensive and trustworthy
This mattered because it took pressure off their internal team. They didn’t need to worry about breaking the site or compromising quality when timelines were tight.
3) Sponsorship deck revamp
This was a core asset. The deck is where sponsors decide if they trust the organization, and it needed to read like the foundation belongs in premium rooms.
Rebuilt the deck visually to feel sponsor-ready and high-end
Tightened hierarchy and narrative flow for executive skim behavior
Cleaned typography, spacing, consistency, and overall presentation polish
Structured it in Figma so it stays editable and scalable, not “one export and done”
The deliverable wasn’t just “prettier slides.” It was a deck the team could confidently send out without over-explaining.
Sponsorship deck Cover page
Sponsorship deck Celeb page
4) Creative consulting (ongoing)
A lot of value in this engagement was decision-making speed, not just execution.
Brand direction guidance during moments that needed a confident creative call
Feedback loops that helped the team stay consistent across touchpoints
Support on how to keep the tone premium without losing warmth or feeling inaccessible
“Second brain” input when the team needed clarity, fast, and without generic advice
5) Gala-related support (2025 runway)
As gala momentum picked up, the needs became more real-time. This is where “vendor energy” usually fails, because timelines get messy.
Supported design and technical needs tied to the gala push
Helped keep the public-facing experience cohesive while internal logistics moved quickly
Stayed responsive when something needed to be solved fast and cleanly
Where appropriate, explored subtle Spline accents that add depth without turning the site into a tech demo
How we worked
Fast iterations, clear ownership, minimal fluff
I handled execution and presentation, they handled mission and operations
When priorities shifted, the work didn’t stall, it adapted
The bar stayed consistent throughout, which is the hardest part of projects like this
Why this mattered to the team
Scheer Heart didn’t need a freelancer who “delivers pages.” They needed someone who could operate like part of the team, protect the standard, and ship without drama.
This work gave them:
A link they can send with confidence to sponsors, talent, luxury brands, and partners
A clear articulation of their model without needing a 20-minute explanation attached
A premium digital presence that matches the rooms they’re building relationships in
A flexible foundation that can scale as events and partnerships grow
It was important work because it wasn’t optional polish. It was infrastructure for trust.
Deliverables recap
Full website design + development (Framer)
Responsive implementation + launch polish
Ongoing site maintenance and refinements
Sponsorship deck redesign and polish (Figma)
Creative consulting and brand direction support
Gala runway support across design and technical needs
Selective interactive depth using Spline where it genuinely added value