Automobiles du Mèdoc: Visual Identity

Automobiles Du Mèdoc, based in Bordeaux, France, is a specialist in the automotive restomods market, offering sales and custom restorations of youngtimer vehicles.

What sets Automobiles Du Mèdoc apart in the automotive restoration world is their unique approach—each car is tailored to its own personality, pushing the limits of design freedom. Their dedication to excellence shines through in every detail, from meticulous craftsmanship to offering a level of service that goes beyond the norm.

The Automobiles Du Mèdoc logo smartly combines the nostalgic charm of the 1970s Alfa Romeo Giulia GT Am—especially its iconic double-circle headlights—with a bold, modern editorial style. This design not only celebrates classic automotive beauty but also embodies the brand’s commitment to storytelling and uniqueness. The logo reflects the unique narrative and character of their art cars and custom modifications, seamlessly blending historical inspiration with a fresh, contemporary twist to stand out in today’s market.

The Automobiles Du Mèdoc color palette is thoughtfully designed to complement its logo and reinforce the brand’s core values. At the forefront is Beam Yellow, a vibrant, almost fluorescent hue that symbolizes the brilliance and clarity of headlights, representing vision and foresight. This bold yellow serves as a key color, anchoring layouts or highlighting important elements.

Balancing the palette are neutral tones—Millennium Silver, Pearl White, and Burnout Black—providing a versatile foundation for various applications while enhancing the narrative tied to the brand’s iconic symbol. GTA Bordeaux, a nod to the brand’s roots in Bordeaux, is used for select institutional purposes, adding depth and a local touch to the overall design.

Patterns are a key element in the visual identity of Automobiles Du Mèdoc, inspired by the core shapes of the logo—two intersecting circles. These geometric forms are incredibly versatile, adaptable for use across digital content, products, stickers, and prints, both in solid and outlined versions. The patterns echo the brand’s philosophy and the deeper meaning of its logo, adding visual rhythm and texture that boost brand recognition. Depending on the context, these patterns can evoke a sense of movement and fluidity or reflect the precision and elegance of the vehicles, allowing for tailored customization to meet specific branding needs.