Banana Corp. : Branding

BananaCorp, a bold force in the Web3 scene, asked me to give their main brand – and all its sub-brands – a fresh new look. The goal? To create a vibrant, edgy identity with a punk twist, without losing that polished, trustworthy vibe. The directive was to embody a bold, colourful and friendly aesthetic with a punk edge, while maintaining a professional and reliable appearance.

BananaCorp stands out with two unique typographic styles. The first, ITC Souvenir, channels retro vibes, with nods to pop culture and comic books, giving the brand an energetic and original feel. Balancing that out is Raleway, a clean and modern sans-serif font that keeps BananaCorp looking sharp and professional.

The signature color? A bold shade of yellow that’s core to the brand’s identity and pops up across its materials. Each sub-brand, though, gets its own spotlight color, sticking to the same design rules as the main brand.

One exception is BananaConf, the event arm that brings together people, cultures, and ideas. It plays with a broader palette, with yellow still taking center stage, accented by other sub-brand colors and grounded with black for contrast.

Meet Nana, BananaCorp’s official mascot. With a gender-neutral name that reflects the brand’s commitment to inclusivity, Nana is a friendly, approachable banana that brings the community together, all while keeping things fun and lighthearted.