Vespa Special-e: Art Direction and 3D

Presented by Garage Italia Customs at Milan Design Week in 2022, Vespa Special-e once again confirms Garage Italia Customs' dedication to the continuous research and selection of models that have marked automotive history, updating them with contemporary details and electric conversion.

Timeless style and new technologies, integrated in a functional yet discreet manner.

I led the art direction for the project in collaboration with Garage Italia Studio, which produced a full CGI video for this release. The video showcases all the product's features, with a particular focus on the entire color collection.

We opted for a setting that evokes a dream-like ambiance, seamlessly blending natural elements with hints of ancient Roman culture. This fusion is exemplified by the presence of classical stone columns, rugged terrain, and traditional amphorae, creating a backdrop that feels both timeless and ethereal. The setting is further enhanced by the weather and flora, which contribute to a quiet and almost surreal atmosphere. This unique combination of nature and historical motifs crafts a space that is as serene as it is captivating.

The opening segment of the video focuses on the unique aspects of the product, with special attention to its striking white components that define its aesthetic appeal. These elements are not only visually captivating but also serve as the product's signature trait. The video also features a digital screen that encapsulates the concept of electricity, underscoring it as a central theme in the product's communication strategy. This approach blends form and function, highlighting the product's innovative design and its underlying electric ethos.

The video was produced also to celebrate the launch of the new color ranges "Cult" and "Summer," in collaboration with RM Paint. This partnership has resulted in a chromatic palette that enhances the beauty and unique style of the Vespa Special-e by Garage Italia, making it the absolute protagonist.

Each color has been thoughtfully created to celebrate the concept of "dolce vita," a quintessential symbol of Italian culture, paying homage to a cultural icon that has always represented our country worldwide.