Social Media Manager For A Music Artist

TikTok Growth Strategy for Gospel Minister – 285% Follower Increase in 7 Days

📍 Client: Independent Gospel Minister (TikTok Client – Music Ministry)

🧩 Objective: To grow the TikTok presence of a gospel music minister beyond just showcasing his voice, by developing a content and outreach strategy that would boost visibility, follower count, and audience engagement within a short timeframe.

Audit & Positioning: Analyzed the client’s TikTok page and discovered it lacked a clear visual identity and strategic content plan.

Brand Story Angle: Shifted the focus from just singing to storytelling around his calling, journey, and spiritual impact. This gave depth and connection to his content.

Content Planning: Designed a 7-day content roadmap that included:

Voice-Over Innovation: Introduced text overlays and storytelling formats to make his posts more engaging, even when not singing.

Strategic Outreach: Reached out to other gospel artists and engaged with their content genuinely. Tagged and mentioned a few strategically, which created organic visibility and boosted his credibility within the community.

Hashtag Optimization: Researched niche gospel hashtags with low-to-medium competition and aligned them with TikTok’s algorithm for gospel and worship audiences.

Follower growth: from 14 to 54 followers (285% increase)

Post reach: Increased by 3x within the week

Video saves and shares began to show up as metrics for the first time

Engagement from fellow gospel artists and small ministry pages

TikTok native analytics

CapCut (for quick edits and captions)

Notion (for content calendar and planning)

💡 Key Achievement: Demonstrated that strategic storytelling and audience alignment, even with a small starting follower base, this can spark real and organic growth for gospel niche creators.