Book Bytes: Digital Learning Platform for Kids

Project Summary The client needed a digital-first platform to drive early childhood literacy in underserved South African communities. The goal? A sleek, mission-driven site that would deliver free reading resources, grow awareness, and build trust with parents, educators, and potential partners.

My Role I led the project from concept to launch—designing, developing, and writing everything from the ground up. Built on Wix Studio, the site combined strategic UX, strong messaging, and visual storytelling to deliver an experience that felt warm, trustworthy, and action-driven.

What I Did ✅ Custom Wix Studio design with responsive blocks and visual storytelling ✅ Conversion-focused copywriting tailored to diverse audiences ✅ Built a mobile-first layout optimized for low-data access ✅ Developed a CMS-style resource hub for easy content updates ✅ Integrated Google Analytics to track engagement and downloads ✅ Applied SEO best practices including metadata, alt text, and semantic headings

Key Outcomes 📈 65% engagement rate from target users in the first 2 months 📥 High resource download conversions from both mobile and desktop users 🌍 Content accessed across 5+ time zones within weeks of launch 📚 16+ original literacy resources made publicly accessible 🏆 Profiled & nominated for a social impact award within the first 3 months 💬 Positive feedback from educators and community partners on clarity, tone, and design

Tools Used Wix Studio, Canva, Google Analytics, Google Forms, SEO tools, UX principles, Content Strategy

Why It Stands Out This wasn’t just about building a website—it was about creating a platform that drives change. Every design, layout, and word was crafted to educate, inspire action, and make literacy feel accessible. The project not only drove engagement but also earned early recognition for social impact.