Tech Blog Creation: 30% Conversion Rate

Project Summary The client wanted a modern, editorial-style tech blog to elevate their brand, showcase thought leadership, and drive consistent traffic. The blog needed to be sleek, easy to navigate, and optimized for both desktop and mobile readers. Their top priority was building credibility in the tech space while humanizing complex topics.

My Role I handled the full scope of the project—from design to launch. Using Wix Studio, I developed a responsive blog platform and wrote powerful long-form content, including the featured article “AI vs. Humanity”, which became the cornerstone of the brand’s thought leadership voice.

What I Did ✅ Custom blog design with editorial visuals and intuitive layout ✅ Wrote and edited all blog content, making technical topics accessible and engaging ✅ Built for mobile-first UX, with tested responsiveness and clean readability ✅ Structured the blog for SEO discoverability: metadata, internal linking, semantic tags ✅ Set up Google Analytics and performance tools to track behavior & engagement ✅ Designed a scalable layout so the client could easily add future posts without dev support

Key Outcomes 📈 30% increase in traffic in the first 6 weeks post-launch 🧠 Strong reader retention on long-form pieces like AI vs. Humanity 💼 Blog used in client’s pitch deck to showcase thought leadership 🔍 Improved search visibility with strategic keywords & structured content 💬 Client praised the balance of clean design and powerful storytelling

Tools Used Wix Studio, Canva, Google Analytics, SEO frameworks, UX research, Copywriting tools

Why It Stands Out This blog wasn’t just about posting content—it was a strategic tool for credibility, visibility, and connection. By combining visual clarity with compelling writing, I helped the client go from invisible to impactful in a highly competitive space.