Operating and valuation model for

Operating and valuation model for a Brazilian specialty-coffee brand launching a U.S. franchise system — Florida first, then Georgia, Texas and the Northeast. 64-month cash engine sizing the raise, franchisee-level P&L for both formats, DCF with a built-up discount rate plus a market-multiple cross-check, and investor IRR on dated cash flows. 15 reconciliation checks, stress-tested against a deliberately introduced error. Casa Serrana Coffee Co. is fictional; illustrative figures only.