Animas | Brand & UI
Marga Republica
Brand Designer
Graphic Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Animas Centre for Coaching
Being one of the top coaching schools in London, Animas Centre for Coaching wanted their brand identity redesigned to properly communicate the company's brand values and to reflect their commitment to innovation through its visual language.
Working with the brand’s leaders and stakeholders, I refreshed their brand starting with a secondary research to position Animas as the industry leader they are. Stepping forward with a more confident but never boastful look, it was important that the brand be both sophisticated and approachable. We broadened their design language with a modular color block system and a library of photographs that shows authenticity, to help communicate how Animas continue to evolve and change while still staying true to their purpose.
