Animas Community Platform | Product Design by Marga Republica

Animas Community Platform | Product Design

Marga Republica

UX Designer

UI Designer

Adobe Illustrator

Figma

Miro

Animas Centre for Coaching is a school that develops highly-skilled coaches grounded in humanistic practice. With this community platform, coaches can learn with a diverse international community of co-coaches that enables social connection and lifelong engagement with coaching. They can get support throughout their professional lives.

Problem

Based on customer surveys, user interviews, and market research, client noticed that their users:

Regularly struggle with searching the resources given to them during class and webinars

Have difficulty keeping track of multiple links being given to them during discussions

Regard their current visual language as outdated compared to other coaching schools

Solution

To provide the students all the resources they are searching for in one place, we recognized the need for an internal community platform that houses and connects them to all the important links. We also did a brand identity refresh to elevate the brand's visual language and image.

Goals & Outcomes

Success will be measured through usage metrics, increased overall user engagement and user satisfaction, and decrease in users who submit complaint tickets.

Process

Empathize & Define

Ideate

Visual Design

Prototype

Testing & Iteration

Few of the user flows

Brand guidelines

Few of the results of usability test

Outcome

We recommended some features to consider for future development based on relatively smaller amounts of user feedback. If more users request these capabilities, Animas can add them to the roadmap.

Quick Onboarding Flow Explanatory onboarding flow that describes how to use this new internal community platform and its features.

Live Chat Feature A feature that allows students to communicate with customer support representatives in real-time.