Animas Community Platform | Product Design
Marga Republica
Animas Centre for Coaching is a school that develops highly-skilled coaches grounded in humanistic practice. With this community platform, coaches can learn with a diverse international community of co-coaches that enables social connection and lifelong engagement with coaching. They can get support throughout their professional lives.
Problem
Based on customer surveys, user interviews, and market research, client noticed that their users:
Regularly struggle with searching the resources given to them during class and webinars
Have difficulty keeping track of multiple links being given to them during discussions
Regard their current visual language as outdated compared to other coaching schools
Solution
To provide the students all the resources they are searching for in one place, we recognized the need for an internal community platform that houses and connects them to all the important links. We also did a brand identity refresh to elevate the brand's visual language and image.
Goals & Outcomes
Success will be measured through usage metrics, increased overall user engagement and user satisfaction, and decrease in users who submit complaint tickets.
Process
Empathize & Define
Ideate
Visual Design
Prototype
Testing & Iteration
Few of the user flows
Brand guidelines
Few of the results of usability test
Outcome
We recommended some features to consider for future development based on relatively smaller amounts of user feedback. If more users request these capabilities, Animas can add them to the roadmap.
Quick Onboarding Flow
Explanatory onboarding flow that describes how to use this new internal community platform and its features.
Live Chat Feature
A feature that allows students to communicate with customer support representatives in real-time.
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Posted Jan 11, 2024
Animas Centre for Coaching's internal community platform for social connection and engagement with coaches.
