American Psychological Foundation | Product Design
Marga Republica
Created an intuitive experience and interface for the new website of American Psychological Foundation, the largest scientific and professional organization of psychologists in the United States.
Background
A grant-making foundation, APF offers funding opportunities for psychologists and students using psychology to address major issues and improve lives. They approached me as a UX & UI designer to revamp their website, aiming to create a visual design that effectively conveys the foundation's values.
Objectives
Refresh whole website design to communicate better the brand values.
Improve the search experience for Scholarships, Grants, and Awards.
Timeline
3 weeks
Process
Research & Ideation
Visual Design
Results
The website adeptly showcases the brand's values and style, resulting in increased online visibility and a greater number of users expressing interest in searching for grants and scholarships.
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Posted Jan 22, 2024
Created a visually stunning and user-friendly interface for the American Psychological Foundation's new website.
