Email + Lead Magnet Strategy for Health Products Business

This health products business wanted to sell their subscription service, which included personal training packages and health products, to high-value customers. Here’s how I helped them secure 7+ high-ticket deals through strategic cold emails and a lead magnet. Before:

The client struggled to attract high-value customers for their subscription service. They needed a more effective strategy to target and engage potential clients who were interested in both health products and personal training packages.

Through a combination of cold emails and a well-crafted lead magnet, the business secured 7+ high-ticket deals. The cold emails had a 5% click rate, which is strong in the health industry. The lead magnet captured interest and guided prospects directly to the landing page, improving conversion.

I wrote and sent cold emails to new clients, using techniques like FOMO (Fear of Missing Out), PAS (Problem-Agitate-Solution), and the Halo Effect to increase engagement and drive clicks. I also created a lead magnet to attract inbound leads, capturing their interest and leading them to the landing page for a more seamless conversion process.

The 5% click rate for cold emails was above average in the health industry, thanks to persuasive copy and proven strategies. The lead magnet allowed us to capture inbound leads, nurturing their interest and directing them to the business’s offerings.

I don’t just write cold emails; I understand the psychology behind what makes people take action. By blending targeted copy with strategic insights, I help businesses connect with high-value leads and turn them into loyal clients.