Performing Arts Center UX Overhaul

Rachel Cohen

Results

Designed a new purchase path for customizable concert subscriptions.
Surpassed the subscription sales goal by 68% (over $200,000).
Subscriptions are tickets purchased to mulitple events or concerts, usually bundled by theme or genre.
30% increase in single-tickets sold per order.
“Single tickets” refer to non-subscription tickets, i.e. any number of tickets for a single event.

Case Study

Prototype

Live Site

completed in 2021
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Posted Sep 23, 2024

La Jolla Music Society: This project was a total website redesign to modernize ticketing & subscriptions for this state-of-the-art concert hall.

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CRO focused UX Audit for Small Business Lender
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Website Redesign with Custom Branding
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Destination Event Planner Brand Design

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