Performing Arts Center UX Overhaul
Rachel Cohen
Web Designer
UX Designer
Product Designer
Asana
Basecamp
Google Drive
Results
Designed a new purchase path for customizable concert subscriptions.
Surpassed the subscription sales goal by 68% (over $200,000).
Subscriptions are tickets purchased to mulitple events or concerts, usually bundled by theme or genre.
30% increase in single-tickets sold per order.
“Single tickets” refer to non-subscription tickets, i.e. any number of tickets for a single event.
Case Study
Prototype
Live Site
completed in 2021
