Website Redesign with Custom Branding
Rachel Cohen
Tourmaline Surf is a cafe, boutique, and surfboard shop. Their original website had significant issues with creating clear purchase pathways and maintaining accessibility, having opted for form over function. Compared to user testing on the original website, there was an 87% increase in how easily users could navigate the new site.
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Posted Feb 20, 2023
A website redesign focused on improved UX and accessibility that led to an 87% increase in ease of use.
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