The SAX Jazz & Blues branding project aims to establish a strong and cohesive brand identity for a luxurious restaurant located in the Sheraton Abu Dhabi Hotel. The venue offers a unique blend of live Jazz music performances and high-quality dining, creating a sophisticated ambiance that appeals to an affluent and music-loving audience. This project includes the development of a distinctive logo and the application of the brand identity across various touchpoints.
This project brief sets the stage for creating a brand identity that truly reflects the luxurious, elegant, and culturally rich experience offered by SAX Jazz & Blues, ensuring it stands out in the competitive landscape of high-end dining and live music venues.
Brand Personality:
The SAX Jazz & Blues brand embodies a blend of sophistication, elegance, and cultural richness. It is designed to resonate with an audience that appreciates the finer things in life, including exquisite music and gourmet dining. The brand personality can be described as:
Sophisticated: Reflecting the refined taste and elegance of the restaurant's offerings and ambiance.
Elegant: Emphasizing a polished and stylish presentation in all brand materials.
Cultural: Celebrating the rich tradition of Jazz music and its cultural significance.
Luxurious: Conveying a sense of exclusivity and high quality, both in the dining experience and the musical performances.
Warm: Creating an inviting and welcoming atmosphere for guests, ensuring they feel valued and special.
The visual tone for SAX Jazz & Blues should be sharp and intelligent, with a glow of hope and dynamic angles that showcase the vibrancy of the venue. Imagery and design elements should reflect the dynamic energy of live Jazz performances while maintaining a sophisticated and upscale look.
