Surge and Smash offers a unique concept that captures the passion for food and inspiration from multiple travels and experiences from several countries, bringing the best of French and New York City culinary experiences to life. Crafted to capture the essence of Surge and Smash, this concept marries elegance and creativity with the art of serving delicious smashed burgers.
Task: Develop and design the new 'Surge & Smash' logo, establish the brand's visual identity, and apply it across various marketing materials.
The color palettes were carefully selected to align with the owner’s existing brand, Surge Coffee Roasters, creating a cohesive visual identity across both brands. This thoughtful integration ensures that the brand's sophisticated and modern vibe is consistently conveyed.
Beyond delivering exceptional taste, Surge and Smash becomes a platform for innovative culinary experiences. Each dish is crafted with precision and care, offering customers a visually stunning and delectable experience. The creative presentation and unique flavors in every bite leave customers excited to return, creating an immersive dining experience that goes beyond traditional fast food.
By designing the branding and visual identity based on these principles, I have created an inviting and memorable atmosphere for customers. Each element, from the color palette to the container design, reflects a commitment to quality and innovation, making Surge and Smash stand out in the fast-food industry.
Brand Personality:
Overall, Surge and Smash reflects a brand personality that is elegant, creative, innovative, welcoming, and inclusive. These traits help create a unique and memorable experience for customers, fostering a deeper connection with the brand and its values.
