Instagram Reel Marketing Content
Aliyah Abdon
Content Creator
Video Editor
Adobe Premiere Pro
Instagram
Client: JoSaBi Mariees (2020-2022)
JoSaBi Mariees is a wedding dress boutique who specialize in creating customized wedding gowns and making women feel beautiful and comfortable on their special day.
Brief:
To repurpose the brand's existing content and create 5 reels per week to showcase their customized wedding dresses. The objective is to increase the brand's reach, expand the audience, and create engaging content for the target audience.
How we did it:
- Short-form content: We created short-form content from the brand's posts, videos, and blogs to increase engagement and reach.
- Consistent Posting: The team posted regularly (5 photos, 5 videos a week) to keep the brand relevant and top-of-mind among its target audience.
- Engaging Content: We focused on creating content that resonates with the target audience and encourages engagement, such as adding to CTAs in our posts.
- Product & Service Showcase: Through inbound content, we showed what the brand can do from sketching to wedding day and how their consumers rocked their wedding with JoSaBi's custom dresses. The implementation of the content strategy resulted in a significant increase in engagement and reach for JoSaBi Mariee's Instagram account.
Team collaboration with:
Social Media Manager: Silvia Pinho Video Editor & Strategist: Aliyah Abdon Copywriter: Emmy Wiest
