Content Creation for a Lannuk
Aliyah Abdon
is a London-based luxury swimwear brand founded in 2018 by Ayesha Mahomed and Katleya Nielsen. Born from a shared vision, the brand set out to redefine what modest swimwear could look like, blending full coverage with feminine silhouettes, premium fabrics, and timeless design. Lanuuk caters to modern women who value both confidence and comfort, without sacrificing personal expression.
Our Role & Objectives
As Lanuuk’s creative video partner, our goal was to translate their refined aesthetic and empowering message into visual storytelling that resonates across digital platforms. The project centered on the Spring/Summer 2025 collection launch, with four key objectives:
Capture on-location visuals that highlight the craftsmanship, texture, and movement of the new swimsuit collection.
Craft visually compelling edits that reflect Lanuuk’s serene, sophisticated tone and align with their brand identity.
Develop a teaser campaign designed to build anticipation and introduce the new collection across social media channels.
Contribute creative content concepts to support their overall marketing strategy, ensuring cohesive storytelling from shoot to launch.
Creative Approach
To bring the campaign to life, we focused on elevating simplicity through emotion and movement. The visuals were designed to evoke ease, confidence, and quiet luxury, emphasizing natural light, graceful transitions, and authentic expressions.
We balanced editorial-style framing with story-driven pacing, allowing the garments to speak through flow and form. Each edit was intentionally crafted to feel immersive yet understated, mirroring the brand’s ethos of “strength through softness.”
Our collaboration extended beyond editing, we worked closely with the founders to refine content direction, ensuring that every frame aligned with their evolving brand story.
Results
The final campaign successfully introduced Lanuuk’s Spring/Summer 2025 collection with a renewed sense of identity and visual cohesion.
The teaser videos drove higher engagement and anticipation across social media in the pre-launch period.
The campaign visuals were later repurposed across website banners, paid ads, and press features, creating a consistent look across all touchpoints.
Most importantly, the content reinforced Lanuuk’s positioning as a leading voice in modern, modest luxury fashion.
Let’s Create Something Together
When you're ready, here’s how I can support you:
🎬 Video Marketing – Let’s craft impactful video content to authentically showcase your brand through Melonade Studio.
✍🏻 Content Strategy – Need monthly content ideas but prefer to set your own production pace? I’ve got you covered.
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Posted Jun 30, 2025
SS25 campaign for Lanuuk, a London-based modest luxury swimwear brand, blending editorial visuals, soft storytelling, and refined pacing.
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